MLK Logo
A new logo, brand guide, and landing page, in time for the 50th anniversary of his “I Have A Dream” speech. This was an absolute honor to work on -- the high point of my career so far.

Narissa and I got on the phone one day to present our work to the Martin Luther King Jr. estate. For obvious reasons we were looking forward to the call. We were presenting our work for the estate as it would apply to a likeness for licensing, a logo, really. One that would stand to represent him for the 50th anniversary of the March on Washington. We presented our work and were all gathering feedback when Bernice King, MLK's youngest daughter said

"This is nice work, Daddy would be proud."

I have to say - at that moment I could have died happy.

TIP
This was the final logo selected
TIP
WORKED ON A CAMPAIGN FOR THE ESTATE AS WELL CALLED STOP STANDSTILLISM
DETAILS
MLK Logo
Role
CREATIVE DIRECTOR WHILE WORKING AT UPPERCUT
TEAM
Writer
Illustrator